SEO Copywriter Looking for New Opportunities

Digital Content Strategist Lynn Smythe
Copywriter Lynn Smythe

LYNN SMYTHE – CONTENT MARKETING SPECIALIST FOR HIRE

I am a Digital Content Strategist specializing in SEO Copywriting, Public Relations, Reputation Management, Crisis Communications and Social Media Marketing. I am looking for new part time or full time career opportunities and can work on a remote/telecommute contract basis for your company. I am also open to relocation opportunities, working on a full time, in-house basis, to be closer to friends and family in the following areas:

  • Asheville, North Carolina
  • Charlotte, North Carolina
  • Greenville, South Carolina
  • Columbia, South Carolina

LYNN SMYTHE’S EXPERIENCE

I have over 11 years experience writing and marketing content including:

  • Developing sites maps, researching and writing content for websites
  • Landing pages
  • Blog articles
  • Corporate biographies
  • Infographics
  • Press releases
  • B2B and B2C newsletters
  • E-blasts
  • Scripts for training manuals
  • Power Point presentations
  • Social media marketing posts

PROJECT MANAGEMENT SOFTWARE

I have experience using various project management software including:

  • Google Group Camp
  • Asana Project Management
  • DropTask

EDITORIAL CALENDAR

I use an editorial calendar in Google Docs, to keep track of all my projects. The calendar is broken down by day, week, month, and year. There are separate worksheets for each type of content needed such as blog articles, press releases, landing pages, social media posts, etc. Each worksheet in the spreadsheet is customized for the type of content needed. As an example, the Social Media worksheet would have columns for each platform used: Facebook, Twitter, LinkedIn, Pinterest, etc.

MANAGING FREELANCERS

I’ve worked with freelance writers I’ve found through Craigslist, LinkedIn, eLance, ODesk, CopyPress, and Text Broker. I send each writer a content brief for their weekly assignments that includes the article title, word count, suggestions for subheadings and SEO keywords/long-tail keyword phrases for each piece of content requested. Once I receive work from freelancers, I copy edit their work, then upload the article to my clients content management system and add the title tag, meta description, outbound links and images.

PROGRAMS USED

I’ve taken adult/community education courses to learn basic HTML and basic CSS:

  • Certificate – Creating Web Pages
  • Certificate – Creating WordPress Websites

I have experience with both Windows PC and MAC computer operating systems. The programs I’ve used to complete my duties include:

  • MS Word
  • MS Excel
  • MS PowerPoint
  • Google DOCS
  • Photoshop
  • MailChimp – newsletters
  • Constant Contact – newsletters
  • PRWeb – press releases
  • PR Newswire – press releases
  • HootSuite – social media management
  • Google Group Camp – project management
  • Asana – project management
  • Drop Task – project management
  • Drop Box  – file storage in the cloud
  • Magento – e-commerce product descriptions
  • Shopify – e-commerce product descriptions
  • WordPress.org – CMS used for both blog articles and web pages
  • MODX CMS – content management system
  • Lots of in-house CMS – content management systems

SOCIAL MEDIA EXPERIENCE

I typically use HootSuite to manage all social media accounts including:

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Instagram
  • YouTube
  • Tumblr

INDUSTRY EXPERIENCE

I’ve written content for a variety of B2B and B2C clients over the years including:

  • Treatment center for drug and alcohol recovery.
  • Ad agency specializing in marketing for healthcare providers and hospitals
  • Online medical spa directory
  • Producer of educational cable TV shows
  • Various companies specializing in sustainable energy and other environmental topics.
  • 3 Marketing agencies where I worked on projects for 10+ clients at a time – realtors, restaurants, geriatric care, e-cigs, celebrity haircare, golf course, fishing charters, computer software, interior designers, dentists, etc
  • Retail eyeglass chain with 40+ stores nationwide
  • Company specializing in content for online travel sites (airlines, resort hotels, cruise ships)
  • Estheticians including plastic surgeons, cosmetic surgeons, cosmetic dentistry and med spas.

Screenshot 2015-03-08 09.03.45

LET’S TALK!

I’d love to talk with you about how I can become a member of your content marketing team.

Lynn Smythe
lynn@thecreativecottage.net