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Lynn Smythe
Content Marketing Portfolio
Website: TheCreativeCottage.net
email: lynn@thecreativecottage.net
Phone: 561-951-8194

BS-Contributor-Lynn-Smythe

I am a Digital Content Strategist specializing in SEO Copywriting, Public Relations, Reputation Management, Crisis Communications and Social Media Marketing. I’m available for new consulting and freelancing opportunities.

Industry Experience

Real Estate AgenciesLuxury Housing CommunityInterior Designers
Behavioral HealthcareAddiction TreatmentReconstructive Cosmetic Surgery
Treatment CentersDentistsCelebrity Hair Care
RestaurantsE-CigsComputer Software
Plastic SurgeonsMedical SpasHospitals
Golf CoursesFishing ChartersLead Generation Company
AirlinesCruise ShipsResort Hotels
Cable TV ProgramsSustainable EnergyRetail Eyeglass Chain

I have over 11 years B2C and B2B content marketing experience including:

      • Content & Marketing Analysis – for startups and existing businesses looking to expand
      • Editorial Calendars – to create comprehensive content marketing plan for all company brands
      • Website Development – creating sites maps, researching, writing, editing content for all web pages
      • Magazine Articles – interviewing Subject Matter Experts (SME), researching, writing, editing
      • Blog Articles – including uploading content to client’s content management system (WordPress, MODX), adding images, in-bound and out-bound links, title and meta descriptions
      • Landing Pages – including creating call to action (CTA)
      • Corporate biographies – including CEO, managers and all employees – for use on websites, print publications and as introductions at public speaking engagements
      • Infographics – researching, writing and creating wireframe mock ups for graphic designer
      • Press Releases – for new product launches, grand openings, community service initiatives, award announcements, etc
      • Newsletters – weekly email newsletters using both Constant Contact and Mail Chimp
      • E-blasts – to announce upcoming conferences, events and trade shows
      • Scripts – worked with Human Resources to create in-house training manuals for different departments
      • Power Point Presentations – used for team building, workshop presentations and in-house training manuals
      • E-Commerce Product Descriptions – for Magento, Shopify, eBay and WooCommerce online catalogs
      • Social Media Marketing (SMM) – SMM editorial calendar and HootSuite for posts to Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Tumblr, Medium, Google+
      • Managing Remote Freelance Writers – I’ve worked for 2 marketing agencies and 1 advertising agency in the past, all who had multiple (20+) clients. I had a monthly freelance budget (paid for by the agency) and hired and managed freelancers who helped create blog articles and social media posts letting me concentrate on more complex writing, editing and marketing projects

MAGAZINE WRITING SAMPLES

screenshot-2016-11-13-10-39-09screenshot-2016-11-13-10-47-29Company: Behavioral Sightings – www.BehavioralSightings.com
Scope of project – responsible for interviewing SME (subject matter experts), researching and writing all editorial content appearing in the print and digital editions of the monthly behavioral healthcare magazine. You can view a digital copy of each issue by clicking on the links below.

Content Deliverables for Each Issue Included:

      • Letter From the Editor
      • Contributors Page
      • Event Sightings – 6 to 8 per issue
      • Spotlight On – Treatment Center
      • Spotlight On – Service Provider
      • Spotlight On – Executive/CEO
      • Spotlight On – Industry Conference

PRINT AND DIGITAL AD SAMPLES

Click on thumbnails to view a gallery of the full size images. I created the branding, colors, and messaging for all of these projects. I usually create a mock-up in Canva before handing off to a graphic designer for final concept in Photoshop or Illustrator.

Palm Beach Illustrated

  • Brand: 1800 Addicts
  • Audience: B2C
  • Scope of project: full page color ads for monthly magazine
  • Demographics: upscale, high-income families

Behavioral Health Magazine

  • Brand: TreatmentCalls.com and OnlineTreatment.com
  • Audience: B2B
  • Scope of project: half page color ads for quarterly magazine
  • Demographics: owners, operators, and clinicians of treatment centers, detox facilities, and businesses serving the addiction treatment industry

Behavioral Health Website

  • Brands: TreatmentCalls.com, Behavioral Sightings
  • Audience: B2B
  • Scope of project: digital ads, various sizes (300 x 250, 728 x 90)
  • Demographics: treatment center owners & operators, billing companies, toxicology labs, etc

The Sober World

  • Brand: 1800 Addicts
  • Audience: B2C
  • Scope of project: full color ads for monthly magazine
  • Demographics: The Sober World is a free publication that is sent to anyone in Palm Beach County arrested for drugs or alcohol. Also distributed to local Starbucks, doctor’s offices, and AA/NA meetings.

Palm Beach International Airport

  • Brand: 1800 Addicts
  • Audience: B2C
  • Scope of project: 4 TV style spots (10 seconds each) – baggage claim and arrival concourse
  • Demographics: anyone traveling through PBI Airport

Print Flyers

  • Brands: TreatmentCalls.com, OnlineTreatment.com
  • Audience: B2B and B2C
  • Scope of project: full color print flyers
  • Demographics: businesses serving the addiction treatment industry and counselors working in the behavioral health space

INFOGRAPHIC SAMPLES

Company: Vision Precision Holdings
Scope of project: research and write content for infographics to accompany patient education articles I wrote for their Stanton Optical brand. Create wireframe mockup of infographic before handing off to graphic designer for completion. NOTE: For a detailed look at any of these emails, click on the picture, then click on the zoom button to see the infographic in original size.

AR_lenses Bifocals Eye_exam_frequency Lenses-that_transition Progressive_lenses

 

 

 

 

 

 

 

WEBSITE SAMPLES


Company: OnlineTreatment.com

Scope of project: Created site map for website layout, researched and developed content for 14 page website.

 


screenshot-2016-09-27-19-14-59Company: BehavioralSightings.com

Scope of project: Researched and developed content for 9 page website.

 

 

screenshot-2016-09-27-19-17-14Company: Redwood Recovery Solutions
Scope of project: Created sitemap for website layout, researched and developed content for 17 page website

  1. Home
  2. Our Story
  3. Our Team
  4. Code of Ethics
  5. Brands
  6. TreatmentCalls.com
  7. TreatmentAttorneys.com
  8. OnlineTreatment.com
  9. Behavioral Sightings
  10. Company Culture
  11. Employee Benefits
  12. Job Openings
  13. Media – in dev
  14. News Room – in dev
  15. Community Outreach – in dev
  16. Social Media – in dev
  17. Contact

JasonBrian.comCompany: JasonBrian.com
Scope of project: Created sitemap for website layout, researched and developed content for 24 page website

  1. Home
  2. About – Meet Jason
  3. About – AbBackground & Expertise
  4. Entrepreneur – Portfolio
  5. Behavioral Sightings
  6. Online Treatment
  7. Treatment Attorneys
  8. Treatment Calls
  9. Mako Marketing Group
  10. Redwood Recovery Solutions
  11. Allure Tanning
  12. AutoCricket
  13. How Consulting Group
  14. Whistle Marketing
  15. Community Involvement
  16. Awards & Recognition
  17. Motivational Speaker
  18. Professional Speaker & Sales Trainer
  19. Invite Jason to Speak
  20. Event Schedule 
  21. Press Coverage
  22. Online Videos
  23. Blog
  24. Contact

NEWSLETTER SAMPLES

Company: TreatmentCalls.com
Scope of project – research and write newsletter focusing on a different marketing topic each week. Emailed to their B2B clients via Constant Contact.

Company: TreatmentAttorneys.com
Scope of project – research and write newsletter focusing on a different practice area each week. Emailed to their B2B clients via Constant Contact.

E-BLAST SAMPLES

Company: Allure Tanning

Scope of project – create weekly emails to market the salon to new and existing customers. I created the first 12 examples in Canva, for the others I created the branding, colors, and messaging for all of these projects before handing off to a graphic designer who created the final email in Adobe Photoshop.

Click on thumbnails to view a gallery of the full size images.

Company: BehavioralSightings.com

Scope of project – Create weekly Wednesday’s Words of Wisdom, using Canva, with inspirational quotes for the Behavioral Sightings Facebook page.

Click on thumbnails to view a gallery of the full size images.

 

Company: TreatmentCalls.com

Scope of project – write e-blasts and email newsletters to sell products and services and market their attendance at industry events, conferences and trade shows.

Click on thumbnails to view a gallery of the full size images.

 

 

 

 

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