Note: This blog post is a sponsored conversation written by Lynn Smythe, the Founder and Chief Blogger for The Creative Cottage lifestyle blog. The opinions, thoughts, ideas and text are all mine.
Without a good marketing strategy, your business is never going to succeed. The problem is, there are certain areas of marketing that are incredibly complex and unless you are an expert, you are probably making some big mistakes. If you are a new business, you may not have the money to hire a big marketing team that can help you with these things.
There are certain things that you can cover yourself, like email marketing, for example. But when it comes to the harder marketing tasks, outsourcing is usually your best option. When you outsource, you can rest easy that a team of experienced professionals is handling your marketing campaigns properly. These are some of the areas of marketing that you should outsource. Here are my recommendations for the 3 top marketing tasks to outsource.
Content Creation
Content marketing is so important for all businesses. If you are posting regular content on your website, it will help to drive more traffic to the site and some of those visitors will convert into paying customers. But content creation takes time and it’s important that you are posting good quality articles. When you have a business to run, you don’t have time to write all of that content yourself, and hiring a full-time content writer is expensive.
It’s also not necessary most of the time because there are so many great freelance content writers out there. It’s so much easier and more cost-effective if you just outsource all of your content creation to freelancers. You can find them on sites like Fiverr or Upwork very easily.
Search Engine Optimization
Search engine optimization (SEO) is a massively important part of your marketing campaign and if you don’t have a good strategy, you will never be able to drive traffic to your website. SEO is so complicated and the algorithms that determine where your site appears in the search results are always changing.
If you make mistakes with SEO, you can be penalized and it’s very hard to come back from. That’s why you need to hire an SEO company to handle it for you. There is still debate amongst the experts about the best approach and it takes years of experience to master it, so don’t make the mistake of thinking that you can handle it yourself.
Pay Per Click Ads
Pay per click (PPC) ads are a great way to drive traffic to your website and they’re ideal for new businesses that do not have a very big marketing budget. You only pay when somebody clicks the ad and gets redirected to your site, which means that you only spend money if you are getting results.
But if you look online, you’ll find a lot of people saying that they don’t work and there’s no point spending money on it. However, that isn’t the case. They don’t work if you do not manage them properly, but if you do, they’re actually very effective. If you want to get more out of your paid ads, you should definitely outsource them.
Outsourcing is a great way to fill the skills gaps in your business and ensure that your marketing campaigns are as effective as they can be. So, there you go – our recommendations for the top marketing tasks to outsource.
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