How to Drive More Quality Inbound Calls to Your Center

How to Drive More Quality Inbound Calls to Your Facility

There are a variety of methods you can use to drive inbound calls to your treatment center including print, digital and TV ads, referrals, a supplemental call program and more. But not all calls are created equal.

Figuring out how to drive more quality inbound calls to your facility can be a problem. Here are the top 5 tactics to get more people looking for addiction treatment help picking up the phone and calling your center.

Geo Targeted Numbers

Instead of using a generic 800 number on your website and in your ads, use a geo targeted number. Toll free numbers are a bit generic – the caller doesn’t know who they are calling or where you are located. For example, if you’re in Palm Beach, Florida, then use a Florida area code in your phone number.

The reasoning behind this is simple. A potential client will see your number and instead of seeing a generic phone number, they think, “Hey this facility is in Florida, we’re in Florida, let’s call them!” There are even software programs that will display a geo targeted phone number to each person visiting your website based on their exact location.

Test Everything with A/B split testing

If you build it they will come. That’s a nice slogan for the movies but it’s not reality. Just because you have what you think is a great subject line in your newsletter and a fantastic landing page – never stop testing new campaigns and new messaging.

Stephanie Witt, in her article 5 Steps to Cheaper Addiction Treatment Calls says, “By sending some of your traffic to your current page and some to your variation (usually an 80-20 split in favor of the control is best), you’ll be able to see which one generates the most calls for the amount of traffic it gets. The better performing variation is the ‘winner’ and will run in place of the old page.”

Place a Tracking Number on All Marketing Collateral

Add a unique tracking number to everything – to all digital, print, TV, radio ads and other forms of marketing collateral. Don’t just randomly throw your hard-earned marketing dollars on advertising if you don’t have a way to track your results.

You want to know which marketing campaigns worked and which ones didn’t – that way you can track your return on investment (ROI). Tracking your calls gives you complete control and allows you to drop the campaigns that didn’t work, budget more of your marketing dollars to the ones that did work and allocate future dollars to all new campaigns.

Strong Call to Action

You’ll drive more quality inbound calls to your facility when you have a strong call to action. To get more calls and improve your census you must ask for the call. The point of your ads (digital, print, TV, etc) is to always drive a call to your treatment center – with a call now message right in the ad.

In the article Online Ads for Inbound Calls: 5 Tactics to Get Customers to Pick Up the Phone Senior Reporter Adam T. Sutton says, “The ads’ call-to-action should not be ‘click here to learn more.’ The ad should provide a phone number and tell consumers to call it. When clicked, ads should lead to a landing page which also emphasizes the call.”

• Weak CTA
  • Click here for more information
• Good CTA
  • Call now (okay but still a bit vague)
• Strong CTA
  • Call now to get connected with a member of our admissions team who can get you or your loved one started on an addiction treatment program. This kind of messaging is direct and to the point – the person reading your ad knows exactly what to expect when they call your center.

Whatever method you use to get calls for your facility, never lose sight of the ultimate goal – you are working in the behavioral health field so you can reach out to and get people the help they need.