Note: This blog post is a sponsored conversation written by Lynn Smythe, the Founder and Chief Blogger for The Creative Cottage lifestyle blog. The opinions, thoughts, ideas and text are all mine.
No matter if you are a full time artist, or just love the different ideas creative people come up with, you can start a blog that connects you with the right audience. There are plenty of people who are able to help you on your journey and either sell your commissioned art, or promote local artists’ work. Below you will find a few tips before you get started on how to start your craft blog.
The Design
The first thing you have to take care of is the design of the blog. You don’t want it to look like any other page; after all, your topic is art. You might need to talk to a local artist to create the graphic design and logo for your blog, and help you build a consistent brand online. You shouldn’t choose a cheap web developer to work on your site; they will need to have specific knowledge on how to best feature your artwork.
Artist Theme
When it comes to promoting art, you will have to find the right people to target with your messages. If you don’t know who your ideal clients or visitors are, you will have no means of talking directly to them. In an artist blog, you will have to pay less attention to what you write, and more on what your page design and images look like. From creating a portfolio and product page, to selling digital prints, every business model requires a new approach.
Social Media
If you would like to attract the right people in your market, you will have to make the most out of your connections. Start hanging out where your potential clients and audience are. You will certainly find a few social media groups where you can meet like minded people who will help you get the word out about your business. Marketing artists is challenging, as you will have to focus on a very narrow niche.
Building a Community
Once you have engaged with the right people, it might be time to start building your own community online. You can create a membership site, or simply get people to sign up for your blog. If you would like to turn your artist blog into a business, you will need to gradually build up the size of your audience and get more followers on social media, engaging with them, communicating your values and vision.
Interactive Experience
If you would like your blog to stand out, you might be thinking about making it interactive. Create pieces together, add animation, or even commission soundtracks. Check out Rouleau Luthier for some samples and see how sound effects can help you brand your artist blog even better. You might even create timelapse videos that will show how each peace was born.
Starting an artist blog is challenging, but it can be rewarding, provided that you identify your audience, implement a branding and marketing strategy, and seek collaboration with other people. Build a community around your blog and social media pages, and you can break into this competitive market.
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