Freelance Writing

Hello,

My name is Lynn Smythe! I am the founder of The Creative Cottage lifestyle blog and Sloth Athletica health and fitness blog.

When I’m not busy testing great new recipes, working on my latest DIY project or training for my next swim, bike, run event I work as a freelance writer. I specialize in Digital Content Strategy, SEO Copywriting, Copy Editing, Public Relations, Reputation Management, Crisis Communications, Corporate Communications and Social Media Influencer Marketing.

My work has been featured in many magazines, and other print publications, including VeggieLife, BackHome, The Herb Quarterly, The Old Farmer’s Almanac, The Crafts Report, Beadwork, Jewelry Crafts, Lapidary Journal and Llewellyn’s yearly Herbal Almanac.

I have also published many articles on Arianna Huffington’s health, wellness and mindfulness website; Thrive Global.

I am available for new consulting, contract and freelancing opportunities. Pop on over to my Content Marketing Portfolio or Resume to get an idea of the types of projects I’ve worked on and see some of the corporate clients I’ve worked with.

In my free-time I enjoy swimming, biking, running, standup paddle boarding and training for long distance endurance events to support my favorite non-profit charity organizations such as the Leukemia & Lymphoma Society.

Industry Experience

I have over 12 years B2C and B2B content marketing experience including:

• Content & Marketing Analysis – for startups and existing businesses looking to expand
• Editorial Calendars – to create comprehensive content marketing plan for all company brands
• Website Development – creating sites maps, researching, writing, editing content for all web pages
• Magazine Articles – interviewing Subject Matter Experts (SME), researching, writing, editing
• Blog Articles – including uploading content to client’s content management system (WordPress, MODX), adding images, in-bound and out-bound links, title and meta descriptions
• Landing Pages – including creating call to action (CTA)
• Corporate biographies – including CEO, managers and all employees – for use on websites, print publications and as introductions at public speaking engagements
• Infographics – researching, writing and creating wireframe mock ups for graphic designer
• Press Releases – for new product launches, grand openings, community service initiatives, award announcements, etc
• Newsletters – weekly email newsletters using both Constant Contact and Mail Chimp
• E-blasts – to announce upcoming conferences, events and trade shows
• Scripts – worked with Human Resources to create in-house training manuals for different departments
• Power Point Presentations – used for team building, workshop presentations and in-house training manuals
• E-Commerce Product Descriptions – for Magento, Shopify, eBay and WooCommerce online catalogs
• Social Media Marketing (SMM) – SMM editorial calendar and HootSuite for posts to Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Tumblr, Medium, Google+
• Managing Remote Freelance Writers – I’ve worked for 2 marketing agencies and 1 advertising agency in the past, all who had multiple (20+) clients. I had a monthly freelance budget (paid for by the agency) and hired and managed freelancers who helped create blog articles and social media posts letting me concentrate on more complex writing, editing and marketing project. 

I work with select businesses to provide product reviews, sponsored posts, paid guest posts, branded content, digital ads and more. Send an email to: info@thecreativecottage.net if you’d like to learn more – I would love to work with you!

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