Many small business owners ask why it’s important to have a website. If you have a storefront, or sell at local arts and craft shows, is it worth the time, effort and cost to set up and maintain your first website?
The answer is a resounding YES! It doesn’t matter what type of business or service you provide your clients will expect you to have a website. So, without further ado – here are our top 4 reasons why you should build a website for your small business.
Please note: this is a sponsored post.
Help Your Customers Find Your Business
If you don’t have a website, how do you expect your customers and clients to find your business? A recent study conducted by Nielsen reported that up to 85 percent of people use the internet to help them find a local business yet almost half of small businesses don’t have their own website.
So, if you have your own website, your customers, or potential customers, can do a quick search on Google and learn things like where you are located, the days and hours you’re open and much more.
Showcase Your Products and Services
If you have your own website, your customers, or potential customers, can learn all about your products and services before they even step foot in your store. You should always include an email sign up option on your website so you can send your clients periodic updates on new products, sales and special events.
You can even start a blog on your website to help you promote your business online and via social media.
Your Website is Open 24/7
Unlike a traditional brick and mortar retail store, your website is open 24 hours a day, 7 days a week, 365 days out of the year. That’s one of the main benefits of having a website for your business – it never closes!
Your website is open early in the morning – late at night – and even on holidays. It doesn’t matter what your schedule is, you are giving your customers the chance to browse your store and shop with you when they want.
Your Competitors Have Their Own Websites
Who are your main competitors? You can bet that most of them have their own website so, you should have one for your business to help you stay ahead of the competition. In fact, if you don’t have a website for your business, it almost puts you a step or two behind your main business competitors.
Also, if you offer physical products or digital downloads you can add an e-commerce store to your website or just use your site as a way to showcase your company, products and services.
A Final Thought on Small Business Websites
Managing your small business website is easy when you enlist the services of a web design agency. Do a quick search of the internet to find a few company’s you think you’d like to work with. Take your time to research their site and look at the work they’ve create for previous clients.
Then, when you’ve narrowed it down to your top web design service, reach out to them to get started with a custom designed site for your own company. A one-stop-shop can help you design a search engine optimized, mobile friendly website, host your website and even update your site as often as necessary to help you grow your business.
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