As a business, it’s your job to market yourself effectively to your customers. If you don’t do this, you are going to find that your number of conversions, sales, and the level of traffic to your site drop. Your customers are going to be able to recognize when something is wrong regarding the marketing of your business, and it is your job to know which areas are most noticeable.
The best thing to do it not have any of these issues in the first place, but this is not always going to be possible. So, let’s take a look at some of the marketing issues you thought your customers wouldn’t notice, but they do.
Note: This blog post is a sponsored conversation written by Lynn Smythe, the Founder and Chief Blogger for The Creative Cottage lifestyle blog. The opinions, thoughts, ideas and text are all mine.
The Curb Appeal
You might be wondering how the curb appeal of your business relates to marketing. The outside of your business is the first impression that people get before they come in, and if they aren’t impressed with what they see, they are already going to have a negative mindset about your company.
It’s not difficult to keep the outside of your business looking nice, all you have to do is hire commercial landscaping services to make the area look somewhere professional and yet nice. This is an issue that isn’t really going to impact those who work in big city blocks, this is more of a problem for those people who have small offices in more rural locations. The first taste that they are going to get of your company is what they see when they arrive, so you need to make sure that it is something that puts them in a positive frame of mind.
No Social Media
If your company doesn’t have any social media accounts, this is a red flag to customers. Social media is one of the biggest and best forms of marketing that you can use these days, and if you are not taking full advantage of this, your customers are going to pick up on this. The social platforms, such as Facebook, Instagram, Twitter, Pinterest and LinkedIn, are the first place that people search for a service they are looking for. If you don’t have a social media presence for your business, not only are you missing out on getting these clients, but they are less likely to choose you even if they come across your business through other methods.
Create your company a page on all of the main platforms such as Instagram, Facebook, Twitter and LinkedIn to give yourself the best chance of gaining and interacting with customers. You can also use Q&A sites such as Quora, Houzz or Reddit as long as you are provide informative comments and tips and not writing a sales pitch for your products and services every time you post. Your clients, and potential clients are going to love this.
Managing Your Website
Finally, your website needs to be monitored to make sure that your customers are still getting the most from it. If this is not happening, then you are probably experiencing a high bounce rate. This is where people have come onto your website and immediately clicked off. Your business site needs to be running at an effective speed always to ensure the maximum benefits from it. Your load times can’t be more than 2 seconds, your website needs to be easy to navigate, and everything on it must be relevant.
We hope that you have found this article useful, and now know some of the marketing issues that you thought your customers wouldn’t notice.
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