Note: This page contains links to my long-form writing samples – blog posts, press releases, website copy, and magazine articles. Visit my Pinterest board to see samples of my graphic design projects and social media posts – Instagram, Pinterest, infographics, print ads, eblasts, and more: Lynn Smythe Social Media Samples.
Lynn Smythe
Website: TheCreativeCottage.net
email: lynn@thecreativecottage.net
I am a Digital Content Strategist specializing in SEO Copywriting, Copy Editing, Public Relations, Reputation Management, Crisis Communications and Social Media Influencer Marketing. I am available for new consulting, contract and freelancing opportunities.
My work has been featured in many online sites and in magazines, and other print publications, including Thrive Global, Transformations Treatment Center, VeggieLife, BackHome, The Herb Quarterly, The Old Farmer’s Almanac, The Crafts Report, Beadwork, Jewelry Crafts, Lapidary Journal and Llewellyn’s yearly Herbal Almanac.
I cover a variety of lifestyle and outdoor activity topics on my Creative Cottage and Sloth Athletica blogs. When I’m not busy not researching or writing articles I enjoy swimming, biking, running, standup paddle boarding and training for long distance endurance events to support myfavorite non-profit charity organizations.
EDUCATION AND CERTIFICATIONS
- University of Rochester – Bachelor of Arts
- SEMrush – Keyword Research Certification
- SEMrush – SEO Toolkit Certified
- HubSpot Academy – Content Marketing Certification
- HubSpot Academy – Inbound Marketing Certification
- HubSpot Academy – Social Media Certification
- Adult/Community Education – Creating WordPress Websites (basic HTML and CSS)
CORE COMPENTENCIES
- Blog Posts – researching, writing, editing and uploading content to content management systems (WordPress, MODX, TypePad, Magento, BigCommerce and Shopify), adding images and alt tags, in-bound and out-bound links, title and meta descriptions
- Content Marketing Analysis – for startups and existing businesses looking to expand
- Corporate Biographies – for use on websites, print publications and as introductions at public speaking engagements
- CRM – working knowledge of customer relationship management software including Infusionsoft, Salesforce and HubSpot
- E-commerce – product descriptions for retail stores and consumer packaged goods using BigCommerce, Amazon Seller Central, Magento, Shopify, Etsy, Ebay and WooCommerce
- E-blasts – to announce upcoming conferences, events and trade shows
- Editorial Calendars – to create comprehensive content marketing plan for all company brands
- Infographics – researching, writing and creating mock ups in Canva before passing off to graphic designer for final proof of concept
- Landing Pages – specific website content including call to action (CTA)
- Magazine Articles – interviewing Subject Matter Experts (SME) to write feature articles
- Newsletters – e-mail newsletters using Constant Contact and Mail Chimp
- Power Point Presentations – used for team building, workshop presentations and in-house training materials
- Press Releases – for new product launches, grand openings, community service initiatives and award announcements
- Product Descriptions – for Magento, Shopify, eBay, Amazon and WooCommerce e-commerce websites
- Scripts – worked with Sales and Customer Service departments to create product guidelines and FAQ
- Social Media Marketing – Creating campaign strategies for Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Tumblr, Medium, Quora, Houzz and Reddit
- Website Development – creating sites maps, researching, writing and editing content
- Workflow Monitoring – using Slack, Asana, Wrike, Trello, Basecamp and similar project management tools
Human Resources Management
Click on any of these links to see samples of HR and human resources management content I’ve written for various clients.
- 5 Wellness Strategies That Remote Workers Can Use
- Is Slack Making Your Workers Less Productive?
- How to Help Employees Ease Into Retirement
- 6 Innovative Ways to Recruit Top Talent in the Midst of the Great Resignation
- Why You Can’t Afford to Ignore Your Older Employees
- How to Cultivate Empathy in You and Your Leadership Team
- Why You Can’t Seem to Motivate Your Employees and How to Change That
- How to Support Employees Newly Caring for Elderly Parents
- Ways to Discourage Groupthink in Your Team
- How to Get Employees Engaged in Your Sustainability Initiative
- Independent Contractor or Employee? Determining Which One to Hire
- 7 Hottest HR Technology Trends: What’s Trending Now
- 7 Steps You Can Take When You’re Understaffed
- How HR Can Create a Sense of Purpose in the Workplace
- Top 6 Tips for Creating a People-First Company Culture
- How to Support Professional Development for Your Team Leads
- Retaining Your Top Talent in 2022: 8 New Tactics That Work
- How to Build an Employee Handbook for a Distributed Workforce
- 5 Ways to Make Mandatory Training an Opportunity Instead of an Obligation
Company Culture and Philanthropy Writing Samples
Click on any of these links to see samples of community outreach, giving back to society and building company culture content I’ve written for various clients.
- Unique Ways to Get Involved and Give Back to Your Community This Christmas
- Building a Positive Company Culture From Scratch
- Raise Your Voice for Blood Cancer Awareness
- HBLC Announces Corporate Wellness and Healthcare Strategy Content
- How Effective Communication Strategies Empower Your Faculty and Staff
- Sphere of Influence Award for Most Daring Community Outreach
Footwear and Foot Health Writing Samples
Click on any of these links to see samples of footwear and foot health content I’ve written for one of my retail clients.
- Why We Care About Your Feet (Hint: It Has to Do With Your Body Pain)
- All About Insoles, Shoe Inserts and Custom Orthotics
- Diabetic Foot Care | Daily Checklist for Optimal Foot Health
- How Often Should You Replace Your Running Shoes?
- The Perfect Running Shoes | Guide to Finding the Best Running Shoes
- Top 8 Shoe Fitting Tips for Happy Healthy Feet
- Aetrex 3D Foot Scanner | Customized Orthotics at Family Footwear Center
Senior Healthy Living & Medicare Writing Samples
Click on any of the links shown below to see samples of content I’ve written for a few of my health and wellness clients.
- 15 Tips for Staying Healthy During COVID
- Benefits of Eating Mindfully and Focus on Optimal Nutrition
- Dental Care for Older Adults: Maintaining Healthy Teeth and Gums
- Chair Yoga Helps Improve Balance and Reduce the Risk of Falls
- Discover the Top 5 Transportation Challenges Facing People Over 65
- 6 One-Pot Quick and Easy Healthy Meals for Seniors
- Love at Any Age: 8 Fun and Romantic Date Ideas for Seniors
- 10 Simple Lifehacks for Seniors to Make Life Easier
- Is it Still Worth it to Shop for Medicare Plans to Save Money?
- Are Holistic Doctors Covered by Medicare?
- Top 5 Reasons Why People Choose to Switch Medicare Plans
CBD Writing Samples
Click on any of the links shown below to see samples of cannabidiol content I’ve written for a few of my health and wellness clients.
- Does CBD Make You Hungry?
- CBD and Joint Support
- Concise Buyer’s Guide to CBD
- 7 Ways CBD Can Help You Live Your Best Life
Home & Garden Writing Samples
Click on any of the links shown below to see samples of blog posts I’ve written for various shipping container, custom garage, realtor, real estate, and property management companies.
- 4 Ways a Garage Remodel Can Help You Keep New Year’s Resolutions
- Top 8 Shipping Container Office Ideas
- How to Work With Your Home Stager Remotely
- Finding Great Rentals Near Bellevue, WA
- Best Outdoor Cleaning Hacks for Decks, Patios, and Lanais
- Lighting an Industrial Building With Barn Lights
Plastic Surgery and Beauty Writing Samples
Click on any of the links shown below to see samples of cosmetic surgery blog posts I wrote when I was working for an online MedSpa directory.
- Why You Should Replace Your Mascara Every 90 Days
- Best Foods for a Clear Complexion
- Top Teeth Whitening Procedures
- All You Wanted to Know About Breast Augmentation
- The Pros and Cons of Permanent Makeup
- Anti-Aging Creams for Youthful Looking Skin
- Most Popular Plastic Surgery Procedures
Pain Management Writing Samples
Click on any of the links shown below to see samples of pain management, pain relief and pain treatment blog posts I wrote for MidSouth Pain Treatment Center as a freelance writer for ClearVoice.
- Pain Management: Ketamine Therapy vs. Effexor
- Pain Relief: Ketamine Infusion vs. Prozac
- Pain Treatment: Ketamine IV vs. Zoloft
- Managing Pain in the Opioid Epidemic
Mental Health Writing Samples
Click on any of the links shown below to see samples of anxiety and depression treatment blog posts I wrote for Pacific Ketamine Institute as a freelance writer for ClearVoice.
- Ketamine Infusion Explained 140 Characters or Less
- Ketamine IV Helps End Depression
- Easing Suicidal Thoughts With Ketamine
- Ketamine Infusion Therapy Anxiety Overview
- Effectiveness of Ketamine Infusion Therapy
- Ketamine Life Raft in a Sea of Lost Hope
Addiction Treatment Writing Samples
Click on any of the links shown below to see samples of addiction treatment blog posts I wrote when I was working for Transformations Treatment Center and Summit Detox Facility and other clients in the behavioral health space.
- The Hidden Epidemic Among Our Frontline Heroes
- 5 Questions to Ask Before Entering Detox
- Is Treatment Right For Me
- We’ve Got Your Back; Heroes Treating Heroes
- 7 Tips for Choosing a Drug & Alcohol Detox Facility
- How Do I Know If I Need Detox?
- The Importance of Continuing Care After Treatment
- Former Platoon Sergeant Maintains Sobriety by Volunteering in the Community
- Transformations Alumni Spotlight: Joey Rafferty
- Inaccuracy of Drug Overdose Statistics and Lack of Funding for Recovery Resources
Thrive Global Writing Samples
Thrive Global is Arianna Huffington’s (formerly of The Huffington Post) latest website devoted to health, wellness and mindfulness. Click on any of the links shown below to see samples of feature articles I’ve written on general fitness topics, corporate wellness, behavioral health and addiction treatment.
- Top Secrets of Getting a Good Nights’ Sleep
- Building a Positive Company Culture from Scratch
- Loving My Son Even When He Drinks Too Much
- Food as Medicine: Health and Well-being in Recovery
- The Growing Problem of Bullying Among Our Children
- Should Medication Assisted Treatment be Offered at Treatment Centers?
- How Fitness Contributes to Overall Addiction Recovery
- The Many Benefits of Adventure Therapy in Recovery
- The Joys of Standup Paddleboarding with Your Dog
- The Many Benefits of Adventure Therapy in Recovery
- How to Get Started with SUP Yoga
- The Benefits of Music Therapy in Recovery
K-12 & Higher Education Writing Samples
Click on any of the links shown below to see samples of B2B marketing content, press releases and blog posts I wrote for a client in the K-12 and higher education space.
- Why the Rise of the Machines Won’t Result in the End of Work
- Shark Tank: HR Tech Conference Edition
- The Top 100 Influencers You Should Be Following in 2019
- Delivering a New Workforce Experience with Jason Averbook
- Building a Positive Company Culture From Scratch
- How Effective Communication Strategies Empower Your Faculty and Staff
- 7 of the Best Ed Tech Tools for Your Classroom
- Cyberbullying, Internet Safety and Netiquette Lesson Plans for High School Students
- Keynote Speakers Announced for UBTech Conference in Orlando
- New Esports Track Announced for UBTech Conference in Orlando
- HR Tech is a Great Opportunity for You and Your Entire Team
- World-Renowned HR Tech Analyst Josh Bersin to Keynote
- The HR Tech Expo: Here’s What’s Happening in 2019
- How to Get the Most Out of Your Already Busy Schedule
Press Release Writing Samples
- HRE’s Health and Benefits Conference Announces Keynote Speaker
- New Esports Track Announced for UBTech Conference in Orlando
- HBLC Announces Corporate Wellness and Healthcare Strategy Content
Print and Digital Ads Samples
Click on any of the thumbnails shown below to view a gallery of the full size images. I created the branding, colors, and messaging for all of these projects. I usually create a mock-up in Canva before handing off to a graphic designer for final proof of concept in Adobe Photoshop, Illustrator or InDesign.
INFOGRAPHIC SAMPLES
Company: Transformations Treatment Center
In-depth research to collect data for infographic and accompanying blog article. Create a mock-up of the design in Canva before handing off to a graphic designer for final concept in Photoshop or InDesign. Click on thumbnails to view the full size image.
Company: Vision Precision Holdings
Click on thumbnails to view a gallery of the full size images. I created the branding, colors, and messaging for all of these projects. I usually create a mock-up in Canva before handing off to a graphic designer for final concept in Photoshop or Illustrator.
E-BLAST AND NEWSLETTER SAMPLES
Company: Allure Tanning
Scope of project – create weekly emails to market the salon to new and existing customers. I created the first 12 examples in Canva, for the others I created the branding, colors, and messaging for all of these projects before handing off to a graphic designer who created the final email in Adobe Photoshop.
Click on thumbnails to view a gallery of the full size images.
